Work Examples:

Biography and Expertise

Liza Carens Salerno, Freelance Business Copywriter

I bring more than 20 years of writing and communications experience to the table. Long before I entered the workforce though, I loved to write--something about that A+ on Miss Markey’s sixth grade writing project positioned me on the path. In a past role as a recruitment manager this excitement surfaced through results driven employment ads, recruitment collateral pieces and newsletters. I also authored policies and training programs.

The most successful copywriter is one that knows how to listen to her client and I’ve got that covered. With proven and demonstrated interviewing skills, I have been complimented on my ability to unearth noteworthy information. That’s the information I use to produce sincere, honest, powerful copy.

In addition to my business writing, I’ve had articles published in The Boston Globe Magazine, Adoptive Families Magazine, and Writer’sDigest.Com.

Passion and enthusiasm lead to outstanding product. If you are looking for a dynamic, engaged copywriter, contact Liza Salerno at LCS Writes.


“I was trying to create a piece that "branded" me as an individual rather than the company I represent. Through thoughtful questioning Liza was able to take a great deal of information and make a succinct and effective piece with just the right message. I would highly recommend Liza!”   
- Nancy Curtis, Realtor, Coldwell Banker Residential Brokerage.

“Liza’s writing exceeded my expectations, especially considering…I asked for a 24-hour turnaround...She pulled great quotes from me and my colleagues. Everyone was so impressed. She was accessible, thorough and reliable.”
- Laura Robbins, Laura Robbins Interiors.

LCS Writes

Words that Work.

Providing freelance copy, business and marketing writing, in the following areas:

  • Article research and preparation
  • Marketing brochure development
  • Print advertising copy
  • Web content
  • Direct mail pieces
  • Email marketing
  • Flyers
  • Business letters
  • Newsletters
  • Talent acquisition marketing
  • Employee referral programs
  • Interview training guides
  • Resume preparation and evaluation
  • College essay review and editing
  • Employee communications
  • Fundraising letters

Passion and enthusiasm lead to outstanding product. If you are looking for a dynamic, engaged copywriter, contact Liza Carens Salerno at LCS Writes.

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